About us
A coordinator in your corner. An app for the rest of the week.
Hummingbird is 1:1 coaching for women 45–55 who want to lose weight naturally — plus the app you and your coordinator both use between sessions.
Our mission
Lasting change comes from a person and a plan, not willpower and not a shot. Real results come from showing up consistently, week after week, with someone who notices when you don't.
Our job is to make that easier, and to make expert guidance available to more people than the few who can afford a trainer in the room.
Where we started
Most women in midlife are told to eat less and move more, or to start a GLP-1. We built a weekly coaching practice instead — and an app so the coordinator can actually see the week, not just hear about it.
How we're different
You get a dedicated coordinator — 30 minutes weekly, fully online — and a shared app: IHS, meals, workouts, sleep, journal. She owns the plan. The app keeps it honest between calls.
Who holds your plan
We partner with independent personal trainers and nutrition coaches who already work with women in midlife. They are the service, not a support queue — and we keep the roster small enough that every one of them is someone we would put our own mother with.
An app can tell you what you did. Only a person can tell you what to do next.
Ready to get started?
Apply to work with a coordinator 1:1. Pro is $149 a month; Free and Smart tiers are coming soon.
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Hummingbird